Conference Proceedings


Colm O'Gorman
Cathal Buckley
Kevin Heanue
Edel Kelly



adoption o330 irish dairy q240 technology acceptance model grassland management practice q550 q160

Proven Science versus Farmer Perception (2015)

Abstract Resource use efficiency is at the core of sustainable farming practices for the future of agriculture. Given the abolition of quotas in the EU and the increasing demands for food globally food producers are faced with a challenge to increase production in an environmentally sustainable manner. This paper examines the adoption of a suite of grassland management practices by Irish dairy farmers which are proven to improved grass utilisation. The Technology Acceptance Model is applied to a nationally representative sample of specialist Irish dairy farmers to investigate the use of belief based variables and traditional socioeconomic and demographic variables in predicting intention to use six grassland management practices.
Collections Ireland -> University College Dublin -> School of Agriculture and Food Science
Ireland -> University College Dublin -> Agriculture and Food Science Research Collection
Ireland -> University College Dublin -> College of Health and Agricultural Sciences

Full list of authors on original publication

Colm O'Gorman, Cathal Buckley, Kevin Heanue, Edel Kelly

Experts in our system

Colm O'Gorman
Dublin City University
Total Publications: 20
Cathal Buckley
Total Publications: 26
Kevin Heanue
University College Dublin
Total Publications: 11
Edel Kelly
University College Dublin