Conference Proceedings


James Peter Murphy



hospitality administration and management beverages business hospitality food and beverage management wine bars profit

The Wine Tasting Experience A Profit Generator (2018)

Abstract The Wine Tasting Experience - A Profit Generator. This conference presentation addressed strategies and advice in relation to how to ideally use wine within your business as a profit generator, it offered various approaches, tools, and themed strategies which can be adopted for use in the hospitality industry. Wine is a multi dimensional beverage which offers infinite opportunities to businesses and as consumers tastes changes businesses operators much also seek new and exciting ways to attract customers to this ancient beverage.
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James Peter Murphy

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James Peter Murphy
TU Dublin
Total Publications: 135