Conference Proceedings


Joseph Coughlan
Aileen Kennedy
Treasa Kearney



empirical research empirical studies marketing servicscapes environmental psychology research design implementation research research issues

Servicescapes: A Review of Contemporary Empirical Research (2007)

Abstract This paper reviews forty three extant contemporary empirical servicescape studies conducted in the area. The review is limited to articles which focus on the servicescape as defined by Bitner (1992) and Mehrabian and Russell (1974) Pleasure, Arousal and Dominance (PAD) dimensions from environmental psychology. The publication time frame covers the period from 1980 to 2007. The review observes key patterns and trends within the literature. The content was analysed on the basis of issues such as research variables, methodological approaches, sampling methods, research origin and the theoretical frameworks underpinning the research. The analysis highlights gaps and further research directions that could be taken. These research opportunities include the expansion of research sites to address the paucity of European research which has been fragmentary in nature to date while simultaneously reflecting on the research design and implementation issues highlighted.
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Ireland -> Dublin Institute of Technology -> Colleges
Ireland -> TU Dublin -> Conference papers
Ireland -> Dublin Institute of Technology -> Conference papers
Ireland -> TU Dublin -> Colleges
Ireland -> TU Dublin -> School of Marketing
Ireland -> Dublin Institute of Technology -> College of Business
Ireland -> Dublin Institute of Technology -> School of Marketing

Full list of authors on original publication

Joseph Coughlan, Aileen Kennedy, Treasa Kearney

Experts in our system

Joseph Coughlan
Maynooth University
Total Publications: 32
Aileen Kennedy
Dublin City University
Total Publications: 32