Type

Journal Article

Authors

James Peter Murphy

Subjects

Business

Topics
nightclubs hospitality business pubs customer care hotels competitive advantage arts and humanities

Returning to the Grail of Customer Knowledge (2009)

Abstract Success or failure can depend on your customer knowledge and this lesson hasn’t been lost on pubs, hotels and restaurants. These businesses now seek competitive advantage by storing customer data and using it to improve their experience through more targeted services.
Collections Ireland -> TU Dublin -> School of Culinary Arts and Food Technology
Ireland -> TU Dublin -> Articles
Ireland -> Dublin Institute of Technology -> Colleges
Ireland -> Dublin Institute of Technology -> College of Arts and Tourism
Ireland -> TU Dublin -> Colleges
Ireland -> Dublin Institute of Technology -> Articles
Ireland -> Dublin Institute of Technology -> School of Culinary Arts and Food Technology
Ireland -> TU Dublin -> College of Arts and Tourism

Full list of authors on original publication

James Peter Murphy

Experts in our system

1
James Peter Murphy
TU Dublin
Total Publications: 135