Type

Journal Article

Authors

James Peter Murphy

Subjects

Business

Topics
publican business service customer social and behavioral sciences pub product arts and humanities hotels mystery shopping

Improving Customer Service – The Mystery Shopper Approach (2010)

Abstract In the past some publicans have dabbled with the idea of the mystery drinker, but given the tough economic environment the industry face, the onus is now on publicans to understand their pub product and where it exceeds and fails. Mystery shopping can provide the answer.
Collections Ireland -> TU Dublin -> School of Culinary Arts and Food Technology
Ireland -> TU Dublin -> Articles
Ireland -> Dublin Institute of Technology -> Colleges
Ireland -> Dublin Institute of Technology -> College of Arts and Tourism
Ireland -> TU Dublin -> Colleges
Ireland -> Dublin Institute of Technology -> Articles
Ireland -> Dublin Institute of Technology -> School of Culinary Arts and Food Technology
Ireland -> TU Dublin -> College of Arts and Tourism

Full list of authors on original publication

James Peter Murphy

Experts in our system

1
James Peter Murphy
TU Dublin
Total Publications: 135