Type

Journal Article

Authors

James Peter Murphy

Subjects

Business

Topics
ireland arts and humanities sensory wine sales tasting business

Improve Your Wine Sales:Host a Wine Tasting Evening (2011)

Abstract Wine sales have grown in Ireland, wine distributors have improved their portfolios in response to heightened competition in the marketplace. For publicans the increased interest in wine has created new opportunities for bars to form small wine clubs or host regular wine tasting evenings for customers. This article highlights the points to remember when hosting regular wine tasting events. Remember wine tasting is intelligent drinking for customers it is an exercise in verbalising what they are thinking. Hosting small tutored tasting evenings and wine clubs could increase your overall business and bring new customers to your establishment.
Collections Ireland -> TU Dublin -> School of Culinary Arts and Food Technology
Ireland -> TU Dublin -> Articles
Ireland -> Dublin Institute of Technology -> Colleges
Ireland -> Dublin Institute of Technology -> College of Arts and Tourism
Ireland -> TU Dublin -> Colleges
Ireland -> Dublin Institute of Technology -> Articles
Ireland -> Dublin Institute of Technology -> School of Culinary Arts and Food Technology
Ireland -> TU Dublin -> College of Arts and Tourism

Full list of authors on original publication

James Peter Murphy

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James Peter Murphy
TU Dublin
Total Publications: 135