Type

Journal Article

Authors

James Peter Murphy

Subjects

Business

Topics
arts and humanities sales bottle guinness trappist theme beer smithwicks tastings heineken business draught

Driving Beer Sales Through Focused Thinking (2011)

Abstract To mirror the success of wine in recent years draught and bottled beers have been strategically aligned with the meal experience. Bar owners can also host tasting and themed evenings, increase the variety of flavoured beers and ciders and incorporate a wider selection of appropriate beer glassware to stimulate consumer interest and drive beer sales in bars.
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Full list of authors on original publication

James Peter Murphy

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James Peter Murphy
TU Dublin
Total Publications: 135