Type

Other / n/a

Authors

James Peter Murphy

Subjects

Business

Topics
customer care hospitality administration and management business bars hospitality excellence service food and beverage management

Seeing Others as Others See Us (2014)

Abstract The many challenges to the bar industry today include increased competition from a variety of entertainment sources, Bar owners recognize that other establishments are providing a similar offering sometimes at lower prices. This realization has brought about an increased focus on the care of customers and their viewpoints. Customers encounters can include attitudes of indifference from staff and poor overall service. Dissatisfied customers usually talk to others about their dissatisfaction and the negative effect of this outcome can paralyze, all your best pro-active customer and marketing efforts. It costs, on average, five times as much to win a new customer as it does to keep an old one. Bars put enormous efforts into winning new customers and very little into customer care and retention. This special presentation addresses these challenges and offers practical solutions and advice to business owners.
Collections Ireland -> TU Dublin -> School of Culinary Arts and Food Technology
Ireland -> Dublin Institute of Technology -> Colleges
Ireland -> Dublin Institute of Technology -> College of Arts and Tourism
Ireland -> TU Dublin -> Conference papers
Ireland -> TU Dublin -> Colleges
Ireland -> Dublin Institute of Technology -> School of Culinary Arts and Food Technology
Ireland -> TU Dublin -> College of Arts and Tourism
Ireland -> Dublin Institute of Technology -> Conference papers

Full list of authors on original publication

James Peter Murphy

Experts in our system

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James Peter Murphy
TU Dublin
Total Publications: 135