Type

Other / n/a

Authors

James Peter Murphy

Subjects

Business

Topics
cocktails bars beverages expense profit hospitality administration and management hospitality food and beverage management business

Cocktails:Profitable Assets or Expensive Beverage Offerings (2014)

Abstract Cocktails have become very popular in the majority of hospitality and licensed premises in recent years. Customer demands for contemporary and classic cocktails has driven demand. The training, innovation, equipment, new brands and exotic glassware, have all contributed to the overall success and interest in these drinks. It is crucial before you decide to enter into the cocktail area of your overall drinks offerings to ensure that you have all the elements required to build success and maintain a healthy business. Many establishments in the past have entered in the cocktail area only to exit after a short space of time through lack of training, decreasing profits or poor overall conception for the cocktail offering. This special presentation will address these challenges and offer practical solutions for business operators.
Collections Ireland -> TU Dublin -> School of Culinary Arts and Food Technology
Ireland -> Dublin Institute of Technology -> Colleges
Ireland -> Dublin Institute of Technology -> College of Arts and Tourism
Ireland -> TU Dublin -> Conference papers
Ireland -> TU Dublin -> Colleges
Ireland -> Dublin Institute of Technology -> School of Culinary Arts and Food Technology
Ireland -> TU Dublin -> College of Arts and Tourism
Ireland -> Dublin Institute of Technology -> Conference papers

Full list of authors on original publication

James Peter Murphy

Experts in our system

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James Peter Murphy
TU Dublin
Total Publications: 135