Conference Proceedings


Niamh Brennan



organisations war of the art business education strategic use ethics business standards

The Art of War: The Strategic Use of Ploys and Falsehoods in Business (2014)

Abstract If business is "war", does that conceptualisation allow for different ethical standards just as in war? Do organisations conceptualise business as war? How do ethical standards change in war? Is there evidence of different ethical standards in organisations that conceptualise business as war? What evidence is there of the use of ploys and falsehoods in business?
Collections Ireland -> University College Dublin -> Business Research Collection
Ireland -> University College Dublin -> School of Business
Ireland -> University College Dublin -> College of Business

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Niamh Brennan

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Niamh Brennan
University College Dublin
Total Publications: 106